Croftons' core values
We are committed to our core areas of business of housing and regeneration, commercial property and residential conveyancing, as well as other areas where we can deliver a high level of expertise and professionalism. We are committed to our clients’ own objectives and core values and to obtain the best possible results for them. We are committed to each member of our team achieving his/her potential.
Clients rely upon our clear and helpful advice. We are decisive in guiding clients and in business planning and management.
We drive our clients’ matters to conclusion and are pro-active in dealing with business development..
We are responsive to third parties and the needs of our team members.
Responsibility and care
We are genuinely interested in our clients, respect the trust they place in us and the wider impact they wish to have. We are interested in our team members. We seek to do the “right” thing when dealing with clients, team members and third parties. We seek to treat others as we would have them treat us. We seek to understand before being understood.
Hopefulness and truthfulness
We are hopeful in relation to our clients and securing improvements for their future and those they influence. Our outlook is positive in terms of our business, the legal profession and our sphere of influence without having misplaced optimism. We strive to think the best in others. We operate and communicate internally and externally in reality.